SOMEONE

TitleSOMEONE
BrandMEDIACORP
Product / ServiceMEDIACORP
CategoryA15. Corporate Image
EntrantREN PARTNERSHIP Singapore, SINGAPORE
Entrant Company:REN PARTNERSHIP Singapore, SINGAPORE
Advertising Agency:REN PARTNERSHIP Singapore, SINGAPORE
Production Company:SHOOTING GALLERY ASIA Singapore, SINGAPORE

Credits

Name Position
Chris Chiu Chief Creative Officer
Chris Chiu Copywriter
Chris Chiu Art Director
Anthony Lee/Chris Chiu Agency Producer
Chris Chiu Account Supervisor
Angeline Liew Advertiser's Supervisor
Chris Loo Producer
Yee Chang Kang Director
Lawrence Ang Editor
Yellowbox Studios Sound Design/Arrangement
Vhq Post Production
Fart Horrahman Bin Woodi Lighting
Chris Chiu Planner
Abdul Hisham Bin Abdul Muin Director Of Photography
Infinite Frameworks EditingCompany
Chris Chiu Planner
Abdul Hisham Bin Abdul Muin Director Of Photography
Infinite Frameworks Editing Company

Brief Explanation

76 years ago, Singaporeans loved the only broadcaster on the island. They turned to the one voice, MediaCorp, for all their news and entertainment. They had no choice. Over the years since, with new providers bringing in world-class programming, this 'love' started to wane considerably. Forgetting local productions is easy when you have HBO, Fox and the like. So if MediaCorp couldn't compete on quality, what could they compete on? The answer lies in variety (across media like newsprint and digitally) and the fact that it is the only free-to-air station - meaning unbridled accessibility. And telling this story in a way that lets Singaporeans reminisce about a relationship that once was helped make Singaporeans give their first love...a second chance.