| Title | IRENE |
| Brand | CALLED TO RESCUE |
| Product / Service | CALLED TO RESCUE ANTI CHILD TRAFFICKING |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Entrant Company: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Advertising Agency: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Production Company: | DDB PHILIPPINES Taguig City, THE PHILIPPINES |
| Name | Position |
|---|---|
| Joey Ong | Executive Creative Director |
| Donna Dimayuga | Copywriter |
| Mark Ngo | Art Director |
| Mark Ngo | Producer |
| Mark Ngo | Director |
| Mark Ngo | Editor |
| Whannie Dellosa | Sound Design/Arrangement |
| Underground Logic | Post Production |
| Underground Logic- editor: Aids Tecson | Other Credits |
The Called to Rescue TV spot shows different children stating personal information about themselves (e.g. name, age, etc.). The twist in the end reveals the harsh, horrible reality of child trafficking in the Philippines and how very young kids are forced into this way of life.