| Title | HUMAN BANK |
| Brand | COMMONWEALTH BANK OF AUSTRALIA |
| Product / Service | BRAND |
| Category | A12. Financial Products & Services |
| Entrant | GOODBY SILVERSTEIN & PARTNERS San Francisco, USA |
| Entrant Company: | GOODBY SILVERSTEIN & PARTNERS San Francisco, USA |
| Advertising Agency: | GOODBY SILVERSTEIN & PARTNERS San Francisco, USA |
| Production Company: | GOODOIL FILMS Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Erik Vervroegen | Executive Creative Director |
| John Park/Brian Gunderson | Creative Director |
| John Park | Copywriter |
| Brian Gunderson | Art Director |
| Chris Moore | Agency Producer |
| Grace Koa/Aaron Kennedy | Account Supervisor |
| Matt Long/Juliet Bishop | Producer |
| Michael Spiccia | Director |
| Bernard Garry | Editor |
| Henry Boy | Sound Design/Arrangement |
| Carter Hahn | Account Manager |
| Russell Boyd | Director Of Photography |
| The Editors | EditingCompany |
| Carter Hahn | Account Manager |
| Russell Boyd | Director Of Photography |
| The Editors | Editing Company |
In 2012, the Commonwealth Bank of Australia is celebrating its 100th anniversary. We used this opportunity to reinforce Commonwealth Bank’s iconic brand status by getting Australians to see Commonwealth Bank as much more than a provider of banking products, services and charity; but as an Australian Citizen igniting opportunity for the country and all Australians.