Title | OMAMORY |
Brand | SYMANTEC JAPAN |
Product / Service | NORTON INTERNET SECURITY |
Category | B01. Internet Film |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
2nd Advertising Agency: | LEO BURNETT Tokyo, JAPAN |
Production Company: | TYO CAMP KAZ Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masato Mitsudera | Executive Creative Director | |
Masato Mitsudera | Creative Director | |
Junya Eguchi | Copywriter | |
Yasuo Matsubara | Art Director | |
Seiji Hosokawa | Agency Producer | |
Yoshihiro Ito/Kazuhiro Miwa | Account Supervisor | |
Hirofumi Egawa | Advertiser's Supervisor | |
Masataka Saito/Takashi Shinzawa | Producer | |
Sho Yanagisawa | Director | |
Shiho Etori/Kennichi Sasaki | Editor | |
Naoko Minowa/Hajime Ehara | Sound Design/Arrangement | |
Haruki Kawanaka | Animation | |
Takashi Fukushima | Music | |
Yoshinori Okamura | Cinematographer | |
Atsutoshi Ueno | Director Of Photography | |
Free/Imagica | EditingCompany | |
Yoshinori Okamura | Cinematographer | |
Atsutoshi Ueno | Director Of Photography | |
Free/Imagica | Editing Company | |
Production Manager: Mafumi Sato/Animation: Haruki Kawanaka | Other Credits | |
Masato Mitsudera | beacon communications k.k. | Executive Creative Director |
To activate consumers to visit the stores and purchase Norton software we created a premium that is the “almighty divine security gadget” called “Omamory”. A data back up USB with the Japanese aesthetic of a traditional protective amulet wrapped in sacred silk textile used to protect Shoguns centuries ago and then we had it sanctified by a real Shinto priest.