BABY

TitleBABY
BrandINSURANCELINE
Product / ServiceLIFE INSURANCE
CategoryA12. Financial Products & Services
EntrantTHE HALLWAY Sydney, AUSTRALIA
Entrant Company:THE HALLWAY Sydney, AUSTRALIA
Advertising Agency:THE HALLWAY Sydney, AUSTRALIA
Production Company:FINCH Sydney, AUSTRALIA

Credits

Name Position
Simon Lee Creative Director
Simon Lee Copywriter
Dave Lidster Art Director
Verity Cornell Agency Producer
Jules Hall Account Supervisor
Michael Hilliard/Jules Shelton Producer
Gregor Jorden Director
Adam Wills Editor
Sonar Music Sound Studio
Alt Vfx Post Production
Holly Throsby Music
Lindsay Fenwick Account Manager
Jules Hall Planner
Alt VFX Special Effects Computer Graphics
Finch EditingCompany
Lindsay Fenwick Account Manager
Jules Hall Planner
Alt VFX Special Effects/Computer Graphics
Finch Editing Company

Brief Explanation

It’s still dark when Alex is woken by his alarm. He’s careful not to wake his wife as he climbs out of bed. He shaves, puts his clothes on, picks up his workbag and heads for the front door. As he’s about to leave, he thinks for a second and turns back. He doesn’t want to go to work without seeing his baby daughter. He tiptoes down the hall to her room and gazes lovingly at her, sleeping peacefully. Emotion wells up inside him – a father’s instinctive urge to protect and provide. We hear his internal monologue: “I promise, that whatever happens, I’ll look after you” SUPER: Life’s most important promises may never be spoken SUPER: These are the promises we help our customers keep. The baby opens her eyes and smiles up at her dad. He picks her up, holds her, lifts her playfully. They’re so lost in the enjoyment of this intimate moment that they don’t notice Mum, standing at the entrance to the room watching them. When Alex turns his head and sees her, he smiles sheepishly. “Caught in the act”, he hugs his daughter happily to his chest. End frame: Insuranceline – Promises kept.