Title | BABY |
Brand | INSURANCELINE |
Product / Service | LIFE INSURANCE |
Category | A12. Financial Products & Services |
Entrant | THE HALLWAY Sydney, AUSTRALIA |
Entrant Company: | THE HALLWAY Sydney, AUSTRALIA |
Advertising Agency: | THE HALLWAY Sydney, AUSTRALIA |
Production Company: | FINCH Sydney, AUSTRALIA |
Name | Position |
---|---|
Simon Lee | Creative Director |
Simon Lee | Copywriter |
Dave Lidster | Art Director |
Verity Cornell | Agency Producer |
Jules Hall | Account Supervisor |
Michael Hilliard/Jules Shelton | Producer |
Gregor Jorden | Director |
Adam Wills | Editor |
Sonar Music | Sound Studio |
Alt Vfx | Post Production |
Holly Throsby | Music |
Lindsay Fenwick | Account Manager |
Jules Hall | Planner |
Alt VFX | Special Effects Computer Graphics |
Finch | EditingCompany |
Lindsay Fenwick | Account Manager |
Jules Hall | Planner |
Alt VFX | Special Effects/Computer Graphics |
Finch | Editing Company |
It’s still dark when Alex is woken by his alarm. He’s careful not to wake his wife as he climbs out of bed. He shaves, puts his clothes on, picks up his workbag and heads for the front door. As he’s about to leave, he thinks for a second and turns back. He doesn’t want to go to work without seeing his baby daughter. He tiptoes down the hall to her room and gazes lovingly at her, sleeping peacefully. Emotion wells up inside him – a father’s instinctive urge to protect and provide. We hear his internal monologue: “I promise, that whatever happens, I’ll look after you” SUPER: Life’s most important promises may never be spoken SUPER: These are the promises we help our customers keep. The baby opens her eyes and smiles up at her dad. He picks her up, holds her, lifts her playfully. They’re so lost in the enjoyment of this intimate moment that they don’t notice Mum, standing at the entrance to the room watching them. When Alex turns his head and sees her, he smiles sheepishly. “Caught in the act”, he hugs his daughter happily to his chest. End frame: Insuranceline – Promises kept.