| Title | RIVERWASH |
| Brand | |
| Product / Service | YOUTUBE |
| Category | A15. Corporate Image |
| Entrant | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Entrant Company: | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Advertising Agency: | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Production Company: | SIX TOES Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Mel Du Toit | Executive Creative Director |
| Oz Dean | Creative Director |
| Clara Tehrani | Copywriter |
| Sharim Gubbels | Art Director |
| Haydn Evans/Dane Neo | Agency Producer |
| Brent Farrell (Managing Director) | Account Supervisor |
| Eshan Ponnadurai | Advertiser's Supervisor |
| Rajiv Vishwanathan | Producer |
| Rahul Sengupta | Director |
| Rachit Mehta | Editor |
| Biswadeep (Sound Engineer)/Media Minds (Sound Studio) | Sound Design/Arrangement |
| Krishna (Line Producer) | Post Production |
| Sanjoy Das (Music Composer) | Music |
| Jacinta Ong (Account Director) | Account Manager |
| Steve Watson | Planner |
| Sejal Shah | Director Of Photography |
| Avitel Studios | EditingCompany |
| Jacinta Ong (Account Director) | Account Manager |
| Steve Watson | Planner |
| Sejal Shah | Director Of Photography |
| Avitel Studios | Editing Company |
The London 2012 Olympic Games would be LIVE on YouTube throughout SEA. This meant that, as long as people had an Internet connected device, they had the Olympics Games – wherever they were. ‘Riverwash’ came from a real-life observation about the Indian lifestyle. Heading down to Dhoby Ghauts to do the laundry in the river is a social event. So, while the Olympics are on, Indians would need to devise a way to see them while doing the washing up. Instead of using a popular sport, we thought the film should focus on how people always learn and fall in love with more sports – in this case, the hammer throw. This video reached out to real people and told them. Hey. You. The London 2012 Olympic Games are LIVE on YouTube. Don’t miss out.