| Title | ANDREW |
| Brand | STANDARD CHARTERED BANK |
| Product / Service | BANKING |
| Category | A12. Financial Products & Services |
| Entrant | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Entrant Company: | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Advertising Agency: | TBWA\DIGITAL ARTS NETWORK Singapore, SINGAPORE |
| Production Company: | SIX TOES Singapore, SINGAPORE |
| Name | Position |
|---|---|
| Eddie Azadi/KC Chung | Creative Director |
| Eddie Azadi | Copywriter |
| KC Chung | Art Director |
| Sariyanti Sannie | Agency Producer |
| Aivonne Chong | Account Supervisor |
| Claire Fedder (Head Of Group Brand Development)/Tim Cairns (Senior Brand Manager) | Advertiser's Supervisor |
| Haydn Evans/Nicole Richardson | Producer |
| Sng Tong Beng | Director |
| Daniel Mitchell | Editor |
| Songzu | Sound Design/Arrangement |
| Songzu | Music |
| Cherylene Chew/Jasmine Lim | Account Manager |
| Robin Nayak | Planner |
| Sng Tong Beng | Cinematographer |
| Six Toes | EditingCompany |
| Cherylene Chew/Jasmine Lim | Account Manager |
| Robin Nayak | Planner |
| Sng Tong Beng | Cinematographer |
| Six Toes | Editing Company |
Standard Chartered has always endeavoured to be a force for good in the banking industry. That's why, at the height of the global financial crisis, they were the first to work with the World Bank Group to help boost global trade. By keeping more industries running, they could preserve more livelihoods and communities. The campaign follows the lives of four people around the world (three of whom are actual customers of the bank). Though they go about their day differently, there are many common themes that unite them. By helping to secure their livelihoods, the course of their lives can continue as usual.