| Title | ACCELERATION |
| Brand | HANKOOK TIRE |
| Product / Service | TYRES |
| Category | A08. Cars & Automotive Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company: | WONDERBOYS Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Jeong Seok Han | Chief Creative Officer |
| Jeong Seok Han | Executive Creative Director |
| Jeong Keun Seo | Creative Director |
| Seong Hyuck Ahn | Copywriter |
| Seung Hyun Kong | Art Director |
| Min Kyoung Baek | Advertiser's Supervisor |
| John Park | Director |
| Kil Hyoung Lee | Account Manager |
| Kil Hyoung Lee | Account Manager |
We purposed to excite the speeding instinct of men through the speed performance of tire.. We tried to show the performance of the tire when the car drives in a inclined track at a high speed. Also, the detailed motion of a splash when it hits a tiny stone and the vivid sound of the engine