| Title | BRAKE |
| Brand | HANKOOK TIRE |
| Product / Service | TYRES |
| Category | A08. Cars & Automotive Services |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company: | WONDERBOYS Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Jeong Seok Han | Chief Creative Officer |
| Jeong Seok Han | Executive Creative Director |
| Jeong Keun Seo | Creative Director |
| Seong Hyuck Ahn | Copywriter |
| Seung Hyun Kong | Art Director |
| Min Kyoung Baek | Advertiser's Supervisor |
| John Park | Director |
| Kil Hyoung Lee | Account Manager |
| Kil Hyoung Lee | Account Manager |
It was the most realistic moment that we showed to make people consider Hankook Tire as a hero for safe driving. What we focused on was not the car technologies to stop wheels at dangerous moment of braking, but the Hankook Tire’s capability to stop a car body by withstanding friction against the ground. When a car reaches its limits, Hankook Tire’s performance begins.