DOWNWARD

Gold Spike

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ClientCADBURY ADAMS
ProductDENTYNE ICE
EntrantMcCANN WORLDGROUP Bangkok, THAILAND
Type of EntryProduct & Service
CategoryA01. Food Products
TitleDOWNWARD
Product/ServiceDENTYNE ICE
Entrant Company:McCANN WORLDGROUP Bangkok, THAILAND
Advertising Agency:McCANN WORLDGROUP Bangkok, THAILAND
Production Company:FABRUARY THIRTY Bangkok, THAILAND

Brief Explanation

In the daily life, we usually might feel sleep during work hours. Sleepiness makes our work performance poor, and may lead to a demotion or a loss of a job. But wtih Dentyne Ice, it helps us feeling extremely fresh adn awake. Our life is not in a downfall anymore.

Credits

Name Company Position
Martin Lee Chief Creative Officer
Santi Suwanvalaikorn Executive Creative Director
Santi Suwanvalaikorn/Pongchai Rattanasiriluk Copywriter
Boonasak Bunnahirun Art Director
Sinthu Kijsoontrapa Agency Producer
Sirikarn Nattakittikoson Producer
Sittisiri Mongkolsiri Director
Manop Boonwipas Editor
Panumas Nimnual Sound Design/Arrangement
Oriental Post Co./Ltd. Post Production
Alternate Studio Co./Ltd. Animation
Ratthapol Aksorndee Cameraman
Nikorn Poonperm Lighting
Punnipa Moleechad Account Manager
Ratthapol Aksorndee Director Of Photography
Matad Co./Ltd. EditingCompany
Punnipa Moleechad Account Manager
Ratthapol Aksorndee Director Of Photography
Matad Co./Ltd. Editing Company
Boonasak Bunnahirun Associate Creative Director
Ketsaraporn Pattanaprasitchai Account Supervisor
Lalit Kanavivatchai Planner
Somchai Ketchaikosol Cadbury Adams (Thailand) Ltd. Advertiser's Supervisor