| Title | ROWING |
| Brand | SKY TELEVISION |
| Product / Service | OLYMPICS |
| Category | A11. Publications & Media |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company: | EXIT FILMS Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Andy Fackrell | Executive Creative Director |
| Chris Schofield | Creative Director |
| Ashwin Gopal | Copywriter |
| Tim Yates | Art Director |
| Kim Baldwinson | Agency Producer |
| Nikki Mckelvie | Account Supervisor |
| Mike Watson | Advertiser's Supervisor |
| Declan Cahill | Producer |
| Greg Wood | Director |
| Phillipe Lods | Editor |
| Jon Cooper | Sound Design/Arrangement |
| Perceptual Engineering | Post Production |
| Danielle Richards | Account Manager |
| David Mcindoe | Planner |
| James Cowley | Director Of Photography |
| Danielle Richards | Account Manager |
| David Mcindoe | Planner |
| James Cowley | Director Of Photography |
| Voiceover - Brian Cox | Other Credits |
SKY Television has secured the rights to broadcast the London 2012 Olympic Games. And finally, New Zealand audiences will be able to witness the Olympic Games the way they’re meant to be seen. Instead of just one channel showing the highlights, Kiwi sports fans will be able to witness every moment of the games across 5 dedicated channels on SKY Sport. To pique viewers’ interest in The Games, we created spots that delve deeper than your average sports highlights reel, and offer an insight into what makes each sport uniquely impressive at the Olympic level.