| Title | ALIBI |
| Brand | NEW ZEALAND LOTTERIES |
| Product / Service | INSTANT KIWI |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company: | THE SWEET SHOP Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Andy Fackrell/Toby Talbot | Executive Creative Director |
| Steve Kane | Creative Director |
| Jonathan Mcmahon/Lisa Fedyszyn | Copywriter |
| Lisa Fedyszyn/Jonathan Mcmahon | Art Director |
| Jane Mill/Rose Grayson/Tania Jeram | Agency Producer |
| Angela Watson/Aimee Mccammon | Account Supervisor |
| Wayne Pickup | Advertiser's Supervisor |
| Ben Dailey | Producer |
| Stuart Mcdonald | Director |
| Peter Sciberras @ The Butchery | Editor |
| Jenny Travers | Account Manager |
| Thinza Mon | Planner |
| Jenny Travers | Account Manager |
| Thinza Mon | Planner |
| Judy Thompson - Agency Executive Producer/George Mckenzie/Fiona King - Executive Producer | Other Credits |
Lottery scratchie card brand, Instant Kiwi has been injecting a little bit of excitement into New Zealander’s live for more than twenty years. And the new ‘It pays to push your luck’ campaign is no different. Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way – Proving to all that it really does pay to push your luck.