| Title | WEDNESDAY/THURSDAY |
| Brand | NEW ZEALAND LOTTERIES |
| Product / Service | BIG WEDNESDAY |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising Agency: | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company: | FINCH Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Toby Talbot | Executive Creative Director |
| Regan Grafton | Creative Director |
| Jonathan Mcmahon | Copywriter |
| Lisa Fedyszyn | Art Director |
| Kim Baldwinson | Agency Producer |
| Angela Watson/Aimee Mccammon | Account Supervisor |
| Todd Mcleay | Advertiser's Supervisor |
| Jules Shelton | Producer |
| Chris Riggert | Director |
| Jenny Travers | Account Manager |
| Thinza Mon | Planner |
| Jenny Travers | Account Manager |
| Thinza Mon | Planner |
Big Wednesday is a New Zealand lottery game, which could see you living large on Thursday. This idea is brought to life through split screen, where on the left we see our man going about his usual Wednesday, and on the right living an awesome life that includes a personal wake-up call, moon buggy, travelator, water skiing pyramid, and more.