| Title | THE NEW HISTORY OF THAILAND AGRICULTURE |
| Brand | TORCH KON TUM NA |
| Product / Service | TOARCH |
| Category | A15. Corporate Image |
| Entrant | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
| Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
| Advertising Agency: | CREATIVE JUICE\BANGKOK (TBWA), THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Name | Position |
|---|---|
| Thirasak Tanapatanakul | Chief Creative Officer |
| Nattawut Sittiwaraphan | Copywriter |
| Ratapon Houyhongtong/Thirasak Tanapatanakul | Art Director |
| Chutarat Chingduang/Aroonsri Srirojanant/Sriprapa Kiatsuwan | Agency Producer |
| Thanonchai Sornsrivichai | Director |
“Torch” brand mission is intent to change the way of Thai agricultural back to natural and no chemical. Key objective of this campaign is not to sell the products but to encourage Thai farmer back to nurturing their cultivation start from natural rich soil instead of mainly depend on chemical use during the farming process. This commercial based on true stories about paddy rice farming with natural rich soil and plentiful circumstance by a real farmer. What you see from the commercial would not be seen by any chemical farm definitely. ..