| Title | THE DIFFERENCE |
| Brand | VISA |
| Product / Service | OLYMPICS |
| Category | A12. Financial Products & Services |
| Entrant | TBWA\CHIAT\DAY Los Angeles, USA |
| Entrant Company: | TBWA\CHIAT\DAY Los Angeles, USA |
| Advertising Agency: | TBWA\CHIAT\DAY Los Angeles, USA |
| Production Company: | MJZ Los Angeles, USA |
| 2nd Production Company: | WIDESCOPE Barcelona, SPAIN |
| Name | Position |
|---|---|
| Rob Schwartz | Chief Creative Officer |
| Patrick O'neill | Executive Creative Director |
| Gcd: Becca Morton/Gage Clegg/Cd: Mike Yagi/Meghan Deroma/Tetsuya Toyoda | Creative Director |
| Suzanne Sherwood/Kei Nakamura | Copywriter |
| Evan Boswell/Mindy Benner/Chihiro Akihiro | Art Director |
| Ep: Guia Iacomin/Producer: Katie Lambrecht/Christopher Spencer | Agency Producer |
| Camila Chagas/Taro Sato | Account Supervisor |
| Ep: Emma Wilcockson/Producer: Lalou Dammond | Producer |
| Joaquin Baca-Asay | Director |
| Rps: Aaron Tompkins/Vbe: Dan Bootzin/Anthony Orcena | Editor |
| Jonathan Elias | Sound Design/Arrangement |
| A52 Vfx | Post Production |
| Joaquin Baca-Asay | Cameraman |
| Paul Daley | Lighting |
| Elias Arts | Music |
| Courtney Miller-Jones/Akira Okawa | Account Manager |
| Catherine Heath/Jenni Wisniewski/Claire Lee | Planner |
| Joaquin Baca-Asay | Cinematographer |
| Joaquin Baca-Asay | Director Of Photography |
| Rock Paper Scissors/Venice Beach Editorial | EditingCompany |
| Courtney Miller-Jones/Akira Okawa | Account Manager |
| Catherine Heath/Jenni Wisniewski/Claire Lee | Planner |
| Joaquin Baca-Asay | Cinematographer |
| Joaquin Baca-Asay | Director Of Photography |
| Rock Paper Scissors/Venice Beach Editorial | Editing Company |
| Asst. Prod: Alicia Portner/Whitney Fromholtz/Micah Kawaguchi-Ailetcher | Other Credits |
In this spot, we revisit some of the most memorable moments in Olympic history – Yelena Isinbayeva’s World Record pole vault, Bob Beamon’s legendary long jump, Nadia’s first-ever Perfect 10 and Michael Phelps’ fingertip-length victory. And we remind ourselves that, on the world’s biggest stage, each of our screams, dreams and cheers can mean the difference between almost and unforgettable.