| Title | WHITE BOX |
| Brand | ASAHI KASEI HOMES CORPORATION. |
| Product / Service | HEBEL HAUS |
| Category | A15. Corporate Image |
| Entrant | KIRAMEKI Tokyo, JAPAN |
| Entrant Company: | KIRAMEKI Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Production Company: | KIRAMEKI Tokyo, JAPAN |
| Name | Position |
|---|---|
| Koji Hirayama | Chief Creative Officer |
| Takuya Isojima | Executive Creative Director |
| Masahiko Gonda | Creative Director |
| Takuya Isojima | Copywriter |
| Masahiko Gonda | Art Director |
| Kohei Matsumoto | Agency Producer |
| Ken Takashima | Account Supervisor |
| Yoshiki Ishii/Natsuki Tosa | Producer |
| Tetsuma Maki | Director |
| Takehiko Kondo/Naoko Abe | Editor |
| Scott Bucsis | Sound Design/Arrangement |
| Omnibus Japan Inc./Imagica Corp. | Post Production |
| Norikiyo Fujii | Lighting |
| Haruomi Hosono | Music |
| Yuki Koyama | Account Manager |
| Masahiko Gonda | Planner |
| Mikiya Takimoto | Director Of Photography |
| Omnibus Japan Inc./Tide Inc. | EditingCompany |
| Yuki Koyama | Account Manager |
| Masahiko Gonda | Planner |
| Mikiya Takimoto | Director Of Photography |
| Omnibus Japan Inc./Tide Inc. | Editing Company |
| Yoshinao Kamata (Art)/Akifumi Hosoda (Cg)/Kazune Masutomi (Mixer)/Yuki Oikawa (Location Cord.) | Other Credits |
You will face various obstacles when building a new house in Tokyo such as small spaces, environmental pollutions and imminent neighboring houses... Hebel Haus has been responding to such obstacles for the customers' demands. However, that image has got weaken gradually. "White Box" in this spot is a symbolic image that contains wisdom and technology. In other words, that box characterizes Hebel Haus itself. Except for the first cut, we shot the spot by actually building a huge white cube, 8m on each surface.