| Title | DESIRE NEVER DIE |
| Brand | TMALL |
| Product / Service | TMALL |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | LOWE CHINA Shanghai, CHINA |
| Entrant Company: | LOWE CHINA Shanghai, CHINA |
| Advertising Agency: | LOWE CHINA Shanghai, CHINA |
| Production Company: | OFF-LO-HI Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Norman Tan | Chief Creative Officer |
| Bear Han | Creative Director |
| Bear Han | Copywriter |
| Norman Tn/Bear Han | Art Director |
| Connie Chua | Agency Producer |
| Nick Lim | Director |
| Sweet Tian/ Fiona Liao | Account Manager |
| Ronnie Ching | Cinematographer |
| Sweet Tian/ Fiona Liao | Account Manager |
| Ronnie Ching | Cinematographer |
After changing its name from Taobao Mall to TMall, the B2C site has successfully distinguished itself from the C2C sister e-Commerce site. But more and more B2C shopping sites are open in China and most are look-alike and competition is keen TMall is the landmark shopping avenue with the most brand flagship stores. We elevate TMall above all other shopping sites and it is the equivalent to the 5th Avenue in New York, Champse Elysee in Paris, Ginza in Tokyo, Central in Hong Kong… with all the top branded flagship stores and better…. We never close.