| Title | TREE OF LIFE |
| Brand | TC BANK |
| Product / Service | BANK |
| Category | A12. Financial Products & Services |
| Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Name | Position |
|---|---|
| Jennifer Hu | Executive Creative Director |
| Jennifer Hu | Creative Director |
| Jennifer Hu/Justin Chia | Copywriter |
| Jenifer Hu/Ben Chou | Art Director |
| Abby Ku | Agency Producer |
| Thanonchai Sornsriwichai | Director |
In Taiwan, TC Bank is well known as a bank for ordinary people because it consistently advocates fundamental long-lasting values in its previous campaigns. It has thus gained a huge fan base. This is its campaign for the third year and we intend to turn these fans into participants. In view of the tension caused by the imbalance between progress and conservation, TC Bank wants to engage people in saving what truly matters for the future: Trees.