| Title | DON'T LOSE PART OF YOURSELF |
| Brand | BIG ORANGE SELF STORAGE SOLUTIONS |
| Product / Service | SELF STORAGE SOLUTIONS |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Entrant Company: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Name | Position |
|---|---|
| Steve Back | Chief Creative Officer |
| Daniel Barrett/Ross Fowler/Sridhar Gopalratnam/Alexandre Noel | Copywriter |
| Cinzia Crociani/Daniel Barrett | Art Director |
| Ali Loveday/James Brook-Partridge | Agency Producer |
| Robert Doswell | Account Supervisor |
| Angus Miller | Advertiser's Supervisor |
| Atchara Mahayotsanun | Producer |
| Kanin Chandrasma | Director |
| Angkarn Pechsungk | Editor |
| Cine Digital Sound Studio Co. Ltd. | Sound Studio |
| Chumpol Sepswasdi | Sound Engineer |
| Montague John Charles Galvin, Chief Operating Office & Senior Colourist, Spice Shop Co. Ltd. | Post Production |
| Koichi Shimizu, Pumpumpumpum Sound Studio | Music |
| Owen Dowling | Planner |
| Tweesak Kumpati | Director Of Photography |
| Matad Co., Ltd | EditingCompany |
| Owen Dowling | Planner |
| Tweesak Kumpati | Director Of Photography |
| Matad Co., Ltd | Editing Company |
| Art Director: Wanlop Plumsee; Casting Director: Panjai Sirisuwan; Senior Digital Artist: Jeff Chin, Spice Shop Co. Ltd. | Other Credits |
Sometimes your possessions become a part of who you are. Big Orange Storage allows you to hold on to beloved objects that you may be forced to leave behind. To demonstrate this, we tell the story of a man that is ridiculously attached to his recliner chair. Far from just an object, it's a living, breathing piece of him. Made of flesh and bone, the chair shares all of his characteristics, his body, his tattoosÂ…they even breathe in unison. When his wife throws the chair away, he is absolutely heartbroken. With Big Orange Storage, this whole tragedy could have been avoided.