DON'T MISS A WORD

TitleDON'T MISS A WORD
BrandFABER-CASTELL
Product / ServiceTEXTLINERS
CategoryA07. Miscellaneous
EntrantOGILVY & MATHER SINGAPORE, SINGAPORE
Entrant Company:OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising Agency:OGILVY & MATHER SINGAPORE, SINGAPORE
Production Company:PEACH BLOSSOM MEDIA Singapore, SINGAPORE
2nd Production Company:IMAGINARY FRIENDS STUDIOS Singapore, SINGAPORE

Credits

Name Position
Steve Back Chief Creative Officer
Juggi Ramakrishnan/Richard Copping Creative Director
Juggi Ramakrishnan Copywriter
Richard Copping/Anthony Tham Art Director
Ali Loveday Agency Producer
The Gunnery Sound Design/Arrangement

Brief Explanation

It's like watching a first-person shooter (FPS) game set in a war scenario. The shooter goes around an army barracks, brutally massacring random alphabets that stray in his path. The stricken letters ultimately forming the sentence: 'the quick brown fox jumps over the