| Title | THURSDAY ARVO |
| Brand | TRANSPORT ACCIDENT COMMISSION |
| Product / Service | ROAD SAFETY |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | GREY MELBOURNE, AUSTRALIA |
| Entrant Company: | GREY MELBOURNE, AUSTRALIA |
| Advertising Agency: | GREY MELBOURNE, AUSTRALIA |
| Production Company: | REVOLVER Sydney, AUSTRALIA |
| Name | Position |
|---|---|
| Michael Knox | Executive Creative Director |
| Nigel Dawson | Creative Director |
| Nigel Dawson | Copywriter |
| Peter Becker | Art Director |
| Sandi Gracin | Agency Producer |
| Randal Glennon | Account Supervisor |
| John Thompson/Shenagh Macrae | Advertiser's Supervisor |
| Catherine Jarman | Producer |
| Bruce Hunt | Director |
| Seth Lockwood | Editor |
| Simon Kane/Song Zu | Sound Design/Arrangement |
| Animal Logic | Post Production |
| Jodi Gubana | Account Manager |
| Danny Ruhlmann | Director Of Photography |
| Method Studios | EditingCompany |
| Jodi Gubana | Account Manager |
| Danny Ruhlmann | Director Of Photography |
| Method Studios | Editing Company |
| Visual Effects: Morgane Furio/Scott Hunter/Tyrone Estephan/Animal Logic | Other Credits |
Motorcyclists account for just 1% of kilometres travelled in the State of Victoria, but 17% of fatalities. Speeding is the biggest cause of this trauma and this commercial sets out to demonstrate that exceeding the speed limit by a small amount can be fatal. By dissecting a real crash it shows graphically that just 8km/h is the difference between life and death.