Brief Explanation

Problem: Parkinson’s Victoria (PV) funds research into the Parkinson’s Disease and provides support to the 80,000 Australians who suffer from it. As a charity, they receive limited government support and rely on private donations. Our challenge was to turn this unreliable trickle into a steady flow. Idea: 30 hand-picked captains of industry received a simple package with a CD inside. When they played it, each watched Jennifer (a young woman with Parkinson’s) wake up, then write a name – their name – on an envelope and struggle out into the world. As the film continues, it becomes clear that Jennifer is making the painful journey just for them. Each sees her travelling right up to his/her businesses’ front door. Further, it appears that they’re watching the making of the film they’ve just received. A plea for donations that was hard to deliver, but easy to act on. Results: Campaign going live mid June 1012