| Title | SALON |
| Brand | SCA TISSUE HK |
| Product / Service | TEMPO ICY MENTHOL TISSUE |
| Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
| Entrant | PUBLICIS HONG KONG, HONG KONG |
| Entrant Company: | PUBLICIS HONG KONG, HONG KONG |
| Advertising Agency: | PUBLICIS HONG KONG, HONG KONG |
| Production Company: | POSTSNIYOM Bangkok, THAILAND |
| Name | Position |
|---|---|
| Mark Birman | Executive Creative Director |
| Mike Chiu/Pauline Tsang | Creative Director |
| Pauline Tsang/Natalie Lee | Copywriter |
| Mike Chiu/Susan Chan/Andy Leung | Art Director |
| Robert Cheung | Agency Producer |
| Bernice Fong | Account Supervisor |
| Aileen Ho | Advertiser's Supervisor |
| Palin Jearachatchawanwong | Producer |
| Araya Suriharn | Director |
| Sippanart Olarnsaritkul | Editor |
| Postsniyom | Post Production |
| Terdsak Janpan @ Cine Digital | Music |
| Luzia Tam/John Wong | Account Manager |
| Veerasak Kumpati | Director Of Photography |
| Postsniyom | EditingCompany |
| Luzia Tam/John Wong | Account Manager |
| Veerasak Kumpati | Director Of Photography |
| Postsniyom | Editing Company |
Background: Tempo Icy Menthol is a new, menthol-scented facial tissue. With its refreshing scent and clean, refreshing feeling, Tempo Icy Menthol gives people an instant lift. The campaign dramatized this product benefit with the catch-cry of ‘Power Up‘ and a series of executions involving the rapid speeding up of everyday activities to a frenzied pitch. In this commercial, a hairstylist is bored with his work and with the gossip of his customers. But when he tries Tempo Icy Menthol, everything changes. He is refreshed and re-energised and completes his work with such vigour that soap bubbles flood the salon. Meanwhile the customers catch his enthusiasm and jump up to dance, all to a frenzied drum beat. Results: Sales of Tempo Icy Menthol increased rapidly (just like the executions) after the campaign launched. Facebook fans of Tempo Icy Menthol doubled.