Title | INSTANT ON STAGE |
Brand | ACER |
Product / Service | ULTRABOOK |
Category | B01. Internet Film |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company: | HAKUHODO Tokyo, JAPAN |
Advertising Agency: | HAKUHODO Tokyo, JAPAN |
Production Company: | AOI PRO. Tokyo, JAPAN |
Name | Position |
---|---|
Makoto Takahashi | Creative Director |
Makoto Takahashi | Copywriter |
Toru Takahashi | Producer |
Hikota Shimoda | Director |
EDP GRAPHIC WORKS Co., Ltd. | Animation |
Masahiro Goto/Takashi Kikushima | Account Manager |
Yoshinori Okamura | Cinematographer |
Masahiro Goto/Takashi Kikushima | Account Manager |
Yoshinori Okamura | Cinematographer |
We demonstrate the Ultrabook's ability to recover swiftly from sleep mode in 1.5 seconds through magic tricks and pantomimes. The filming method is to capture in one-take the synchronized movements of the actors and animations on the Ultrabook screens. The filming process continued for over 30 hours until all of the timings of the actors and animations matched.