Title | HITS |
Brand | GABRIELA |
Product / Service | CAMPAIGN AGAINST SEX SCANDAL VIDEOS |
Category | A16. Public Service, Charity & Fund Raising |
Entrant | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Entrant Company: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Advertising Agency: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Production Company: | STRAIGHT SHOOTERS MEDIA Makati City, THE PHILIPPINES |
Name | Position |
---|---|
Merlee Jayme | Chief Creative Officer |
Eugene Demata | Executive Creative Director |
Louie Sotto | Creative Director |
Louie Sotto | Copywriter |
Miko Quiogue | Art Director |
Alex Humphries/Jem Lim | Agency Producer |
Merlee Jayme | Account Supervisor |
Ruth Colacion | Producer |
Paul Basinilio | Director |
Pedring Lopez - We Love Post | Editor |
Hit Productions | Sound Design/Arrangement |
Jerome Bondoc - We Love Post | Post Production |
Pietro Marchioni - We Love Post | Animation |
Vincent De Jesus - Hit Productions | Music |
Gabbie Santiago | Account Manager |
Odie Flores | Director Of Photography |
We Love Post | EditingCompany |
Gabbie Santiago | Account Manager |
Odie Flores | Director Of Photography |
We Love Post | Editing Company |
Sex scandal videos have become rampant in the Philippines despite existing laws. The problem lies in the vagueness of the laws in its implementation and scope. In an effort to have more stringent laws passed in congress, Gabriela Women's Party has launched a movement against 'electronic' violence against women, which include voyeurism and scandal videos. The idea of this campaign was simple: a click can be as brutal as a punch. Hence, the simple act of watching a sex scandal video causes harm to the women in it.