Brief Explanation

Amendment request: Synopsis: First Post is a truly international news source that has emerged from India, and is not an offshoot of a traditional newspaper attempting to replicate itself online. It has been designed to cater to the needs of people on-the-go, mixing great writing and opinionated articles with native-to-digital advantages of serving up news as it happens. Since reading their newspaper is the way millions of Indians begin their day, challenging newspapers would have to be done at a poetic level. Thus, the tack we’ve taken in the current film is to display the terrible loss of trees that the planet goes through, all so that the reader, gets to read news that is already a day old. We wanted to cue how people could read news fast on Firstpost.com without hurting the planet. While reading a newspaper in the morning is a rather romantic, the shift to digital is inevitable. Sooner we all do it, better it is for our only planet