Title | JOURNALIST |
Brand | FIRSTPOST |
Product / Service | NEWS |
Category | A11. Publications & Media |
Entrant | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
Entrant Company: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
Advertising Agency: | CONTRACT ADVERTISING INDIA Mumbai, INDIA |
Production Company: | ASYLUM FILMS Mumbai, INDIA |
Name | Position |
---|---|
Ravi Deshpande | Chief Creative Officer |
Ravi Deshpande | Creative Director |
Ravi Deshpande/Sahar Sehgaal | Copywriter |
Ravi Deshpande | Art Director |
This commercial begins with praising the life and work of a newspaper journalist. It points out how he takes big risks and often burns the midnight oil just to get his story ready. It points out that extremist clans and his critics’ ire never come in his way, as he fulfils his mission to supply people with the truth. However, in an ironic twist, it ends with pointing out how all his efforts are in vain because the newspaper only reaches the people one whole day after the story broke (and stopped being relevant). In contrast, Firstpost.com is an online source of news that lets people read news that’s fresh and current.