JOURNALIST

TitleJOURNALIST
BrandFIRSTPOST
Product / ServiceNEWS
CategoryA11. Publications & Media
EntrantCONTRACT ADVERTISING INDIA Mumbai, INDIA
Entrant Company:CONTRACT ADVERTISING INDIA Mumbai, INDIA
Advertising Agency:CONTRACT ADVERTISING INDIA Mumbai, INDIA
Production Company:ASYLUM FILMS Mumbai, INDIA

Credits

Name Position
Ravi Deshpande Chief Creative Officer
Ravi Deshpande Creative Director
Ravi Deshpande/Sahar Sehgaal Copywriter
Ravi Deshpande Art Director

Brief Explanation

This commercial begins with praising the life and work of a newspaper journalist. It points out how he takes big risks and often burns the midnight oil just to get his story ready. It points out that extremist clans and his critics’ ire never come in his way, as he fulfils his mission to supply people with the truth. However, in an ironic twist, it ends with pointing out how all his efforts are in vain because the newspaper only reaches the people one whole day after the story broke (and stopped being relevant). In contrast, Firstpost.com is an online source of news that lets people read news that’s fresh and current.