| Title | THE DOG |
| Brand | KAHO MUSEN |
| Product / Service | DIY STORES |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| Production Company: | VIDEO STATION Q Fukuoka, JAPAN |
| Name | Position |
|---|---|
| Shoichi Furuya | Copywriter |
| Takahiro Endo | Producer |
| Kenu Nomura | Director |
| Atsushi Masaki | Editor |
| Yukiko Inada | Animation |
| Nobuyuki Nakatani | Music |
| Shoichi Furuya | Planner |
| Shoichi Furuya | Planner |
| Yukiko Inada (Art Director)/Tomoya Nakamura (Manager) | Other Credits |
There has been an image that most customers at GooDay are construction professionals or similar, and those outside the industry tended to hesitate to enter the stores. With that, GooDay has made a refreshing change in its image, communicating with a series of cartoonish TVCs with animation, which were well accepted by female audience as well as children. With these TVCs, we have introduced some concrete examples of quality-of-life improvement using the products sold in GooDay.