| Title | RAKUTEN HELPING HAND OF LOVE |
| Brand | RAKUTEN |
| Product / Service | CORPORATE AD |
| Category | B01. Internet Film |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Production Company: | TYO PRODUCTIONS Tokyo, JAPAN |
| Name | Position |
|---|---|
| Seiji Shiramizu | Executive Creative Director |
| Isamu Nakamura | Creative Director |
| Isamu Nakamura | Copywriter |
| Masaya Abe/Shiko Murai | Art Director |
| Takeshi Fukuda | Producer |
| Koji Onomichi | Director |
| Digital Garden Inc. | Post Production |
| Takahiro Fujii | Lighting |
| Hiroki Fujita | Account Manager |
| Koji Onomichi | Cinematographer |
| Digital Garden Inc. | EditingCompany |
| Hiroki Fujita | Account Manager |
| Koji Onomichi | Cinematographer |
| Digital Garden Inc. | Editing Company |
| Music Producer: Toru Midorikawa/Production Manager Kyoichi Shibukawa/Shun Uesugi | Other Credits |
On March 11th 2011, Japan was hit by an unprecedented disaster, causing many people to think about what they could do to help the stricken regions deal with their immense losses. One major problem was that not all of the supplies being sent to the affected regions were actually needed there, so Rakuten created a system which involved, finding out from local governments what was needed, finding vendors willing to contribute those supplies at non-profit, buying and donating the goods via a special site within the Rakuten Market, then directly delivering the goods where they were needed.