| Title | TENKOSEI - THE TRANSFER |
| Brand | TOKYO ELECTRON |
| Product / Service | TEL |
| Category | A15. Corporate Image |
| Entrant | ADK JAPAN Tokyo, JAPAN |
| Entrant Company: | ADK JAPAN Tokyo, JAPAN |
| Advertising Agency: | ADK JAPAN Tokyo, JAPAN |
| Production Company: | FLAG Tokyo, JAPAN |
| Name | Position |
|---|---|
| Hidetsugu Ishikawa/Masaaki Uraji | Creative Director |
| Hidetsugu Ishikawa | Copywriter |
| Yoichi Terasaka | Agency Producer |
| Makoto Kikuchi/Kentaro Tanaka/Ryoichiro Honma | Producer |
| Zenta Yoshie | Director |
| Suguru Ninomiya/Jun Kitajima | Editor |
| D Flat/Tokyo | Sound Design/Arrangement |
| Makoto Wakaki | Planner |
| Kiyoaki Hashimoto | Cinematographer |
| Makoto Wakaki | Planner |
| Kiyoaki Hashimoto | Cinematographer |
To declare its support for the reconstruction of Miyagi Tokyo Electron decided to make a TV commercial that shows its effort in building production plants, paying taxes and offering employment in a town in Miyagi that was hit by the devastating earthquake. In this commercial, a girl, whose father was transferred to Miyagi factory which has just started its operation, starts her new elementary school life with a local boy who symbolizes Miyagi.