| Title | LOTUS |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | ANTI-ALCOHOL CAMPAIGN |
| Category | A16. Public Service, Charity & Fund Raising |
| Entrant | NUDEJEH Bangkok, THAILAND |
| Entrant Company: | NUDEJEH Bangkok, THAILAND |
| Advertising Agency: | NUDEJEH Bangkok, THAILAND |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Name | Position |
|---|---|
| Jureeporn Thaidumrong | Chief Creative Officer |
| Jureeporn Thaidumrong | Executive Creative Director |
| Jason Lim | Creative Director |
| Chatshai Prasertmak | Copywriter |
| Thapakorn U-Sakul | Art Director |
| Kanoksak Meevuthi/Kidthungsamer Thongdang | Agency Producer |
| Worawat Rattanasirojkul | Account Supervisor |
| Thanonchai Sornsrivichai | Director |
| Sukonthamas Singthong | Account Manager |
| Sukonthamas Singthong | Account Manager |
In Buddhism, humans are compared to 4 different classes of lotus: A lotus above water, a lotus half-emerged from water, a submerged lotus, and a lotus in mud. When a lotus emerges from water, it symbolizes a person attaining enlightenment, free from suffering.