| Title | KIDNAPPING |
| Brand | BANGKOK UNIVERSITY |
| Product / Service | BANGKOK UNIVERSITY |
| Category | A14. Commercial Public Services |
| Entrant | NUDEJEH Bangkok, THAILAND |
| Entrant Company: | NUDEJEH Bangkok, THAILAND |
| Advertising Agency: | NUDEJEH Bangkok, THAILAND |
| Production Company: | MUM FILMS Bangkok, THAILAND |
| Name | Position |
|---|---|
| Jureeporn Thaidumrong | Chief Creative Officer |
| Jureeporn Thaidumrong | Executive Creative Director |
| Adam Siriraka | Creative Director |
| Adam Siriraka/Thanapol Jiratadaporn | Copywriter |
| Natthapong Sriprasart/Thapakorn U-Sakul/Pattanapond Ketrathon/Sirichai Yotatikunchai | Art Director |
| Kanoksak Meevuthi/Kidthungsamer Thongdang | Agency Producer |
| Patikarn Chuenchomeboon | Account Supervisor |
| Suthon Petchsuwan/Apirak Pangsripirom | Director |
| Kanokkorn Seehapan | Account Manager |
| Pradhana Chariyavilaskul/Sunisa Mektaveekul | Planner |
| Kanokkorn Seehapan | Account Manager |
| Pradhana Chariyavilaskul/Sunisa Mektaveekul | Planner |
Apart from knowledge,Bangkok University believes that creativity is a key in creating graduates that stand out and are well-accepted in every industry.That is why every course at Bangkok University have implemented creativity.However,the word 'creativity' is one that needs scoping to be interpreted and be more tangible.So this commercial aims to portray the advantage of creativity that answers the deepest needs of our target group, through examples from past to present,in a light-hearted manner.It wants to convey that no matter when,people who are creative are special and are so outstandingly different that they are sought after,be it love,life or professionally.