| Title | T FREEMIUM |
| Brand | SK TELECOM |
| Product / Service | 4G LTE – T FREEMIUM |
| Category | A14. Commercial Public Services |
| Entrant | TBWA\KOREA Seoul, SOUTH KOREA |
| Entrant Company: | TBWA\KOREA Seoul, SOUTH KOREA |
| Advertising Agency: | TBWA\KOREA Seoul, SOUTH KOREA |
| Production Company: | BREAKFAST FILM Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Woonghyun Park | Executive Creative Director |
| Mincheol Kim/Saebyul Kim/Haegeon Seung | Copywriter |
| Minseok Seo/Seyoon Kim/Hosang Lee/Yoosang Won | Art Director |
| Joosung Pang/Hojeong Roh/Onhee Chun/Oksu Kim/Jihye Lee | Account Supervisor |
| Joungsun Lee | Advertiser's Supervisor |
| Jaehyun Yoon | Director |
| Giant Step | Post Production |
| Soowon Lee | Account Manager |
| D.o. | EditingCompany |
| Soowon Lee | Account Manager |
| D.o. | Editing Company |
T Freemium is SK Telecom’s LTE content service offered to users who join over certain amount of plan rates. Every month, T Freemium provides $20 worth of latest contents for free. These contents include movies, games, mobile applications, eBook, etc. In the video, two men in the beauty parlor are shown in a cross-cutting way. Waiting for the hair to be done could be very boring, especially for men. However, one man is having fun by making full use of his LTE contents with his LTE smartphone, whereas the other man is bored, not knowing what to do with his LTE phone.