| Title | MELON EXTREAMING |
| Brand | SK TELECOM |
| Product / Service | 4G LTE – MELON EXTREAMING |
| Category | A14. Commercial Public Services |
| Entrant | TBWA\KOREA Seoul, SOUTH KOREA |
| Entrant Company: | TBWA\KOREA Seoul, SOUTH KOREA |
| Advertising Agency: | TBWA\KOREA Seoul, SOUTH KOREA |
| Production Company: | BREAKFAST FILM Seoul, SOUTH KOREA |
| Name | Position |
|---|---|
| Woonghyun Park | Executive Creative Director |
| Mincheol Kim/Saebyul Kim/Haegeon Seung | Copywriter |
| Minseok Seo/Seyoon Kim/Hosang Lee/Yoosang Won | Art Director |
| Joosung Pang/Hojeong Roh/Onhee Chun/Oksu Kim/Jihye Lee | Account Supervisor |
| Joungsun Lee | Advertiser's Supervisor |
| Jaehyun Yoon | Director |
| Giant Step | Post Production |
| Soowon Lee | Account Manager |
| D.o. | EditingCompany |
| Soowon Lee | Account Manager |
| D.o. | Editing Company |
Melon Exstreaming is SK Telecom’s LTE music streaming service which streams unlimited music, so users can enjoy music through LTE phones without worrying for the high data usage rates. In the video, two groups of people in the car are shown in a cross-cutting way, and they have very conflicting images. One group of people are cheerfully shaking their heads to the rhythm of unlimited music streaming, provided by LTE smartphone, whereas the other group of people are bored to tears in a silent car, evidently not properly utilizing the LTE phone .