| Title | WHAT'S WITH THE CHIHUAHUA? |
| Brand | MELBOURNE WRITERS FESTIVAL |
| Product / Service | 2011 MELBOURNE WRITERS FESTIVAL |
| Category | A10. Sports, Entertainment, Travel & Leisure |
| Entrant | JWT Melbourne , AUSTRALIA |
| Entrant Company: | JWT Melbourne, AUSTRALIA |
| Advertising Agency: | JWT Melbourne, AUSTRALIA |
| Production Company: | GODS & MONSTERS Melbourne, AUSTRALIA |
| Name | Position |
|---|---|
| Richard Muntz | Executive Creative Director |
| Jim Ritchie | Creative Director |
| Jim Ritchie and Scott Glennon | Copywriter |
| Keith Nicolas | Art Director |
| Sherry Harvey | Agency Producer |
| Prue Tehan | Account Supervisor |
| Juliette Kringas | Advertiser's Supervisor |
| Luke Coulson | Producer |
| Barney Howells | Director |
| Jon Holmes | Editor |
| Phil Kenihan | Sound Design/Arrangement |
| MRPPP | Post Production |
| James Wright | Account Manager |
| Anuj Mehra | Planner |
| Kate Milwright | Director Of Photography |
| Tide Edit | EditingCompany |
| Melissa Benavides | Account Manager |
| Anuj Mehra | Planner |
| Kate Milwright | Director Of Photography |
| Tide Edit | Editing Company |
In the spot a ringing phone calls the writer away from her work. As she leaves her desk we fade from the words she’s left on screen and into the reality of the story, where we see a man with a Chihuahua holding another man at gunpoint. The absence of the writer gives the characters an opportunity to give a live critique of sorts to the writer’s work in progress, and ask the important question, “what’s with the Chihuahua?”