| Title | CAPRICCIO |
| Brand | BRAND'S |
| Product / Service | BRAND'S INNERSHINE |
| Category | B01. Internet Film |
| Entrant | PUBLICIS SHANGHAI, CHINA |
| Entrant Company: | PUBLICIS SHANGHAI, CHINA |
| Advertising Agency: | PUBLICIS SHANGHAI, CHINA |
| Production Company: | SHANGHAI YUEFENG ADVERTISING Shanghai, CHINA |
| Name | Position |
|---|---|
| Sheena Zheng | Chief Creative Officer |
| Akae Wang | Executive Creative Director |
| Bryan Shen | Creative Director |
| Kevin Yuan | Copywriter |
| Catherine Kho/Jincheng Li | Art Director |
| Terri Yuan/Grace Cao | Agency Producer |
| Rachel Liu/Joanna Wang | Account Supervisor |
| Luo Jingsheng | Director |
What is “Free Radical”? You may have heard about it before but may not know what exactly it is. Briefly, it is the main reason for aging you and could be found everywhere in our environment. It’s quite difficult to get your attention and at the same time educate you further about such an intangible element, so in this commercial, we used an “annoying little girl” whom you can’t escape from to represent “free radicals”.