| Title | WIG |
| Brand | MAYFLOWER |
| Product / Service | TISSUE |
| Category | B01. Internet Film |
| Entrant | PUBLICIS SHANGHAI, CHINA |
| Entrant Company: | PUBLICIS SHANGHAI, CHINA |
| Advertising Agency: | PUBLICIS SHANGHAI, CHINA |
| Production Company: | SHANGHAI YUEFENG ADVERTISING Shanghai, CHINA |
| Name | Position |
|---|---|
| Sheena Zheng | Chief Creative Officer |
| Akae Wang | Executive Creative Director |
| Bryan Shen | Creative Director |
| Akae Wang/Kevin Yuan | Copywriter |
| Jincheng Li | Art Director |
| Terri Yuan/Grace Cao/Ruilan Xiao | Agency Producer |
| Lauren Liu/Bao Xiaoyi | Account Supervisor |
| Wang Yunming | Producer |
| Xiao Yaquan | Director |
| Wang Peijun | Editor |
| Dai Zhiguang/He Qiwei | Sound Design/Arrangement |
| Liang Youbiao | Lighting |
| Lei Guangxia | Music |
| Lauren Liu | Account Manager |
| Liu Minghao | Cinematographer |
| Lauren Liu | Account Manager |
| Liu Minghao | Cinematographer |
In Asia especially in China, expressing your personal feelings even to your family is usually considered improper -especially for mothers. In this story, 10 years after losing her husband, she discovers she has cancer but chooses to hide her condition and see the positive side of life. But as tough as she is on herself, when it comes to her family, she is as tender as possible. Mayflower pays tribute to all those soft yet tough mothers with a series of short stories from real mothers.