| Title | BLACKBOARD |
| Brand | PERFETTI VAN MELLE INDIA |
| Product / Service | MENTOS SOUR MARBELS |
| Category | A01. Food Products |
| Entrant | OGILVY & MATHER Mumbai, INDIA |
| Entrant Company: | OGILVY & MATHER Mumbai, INDIA |
| Advertising Agency: | OGILVY & MATHER Mumbai, INDIA |
| Production Company: | OGILVY & MATHER Mumbai, INDIA |
| Name | Position |
|---|---|
| Abhijit Avasthi/Rajiv Rao | Chief Creative Officer |
| Amitabh Agnihotri/Sameer Sojwal | Creative Director |
| Sameer Sojwal | Copywriter |
| Sameer Sojwal | Art Director |
| Porus Khareghat | Agency Producer |
| Porus Khareghat | Director |
| Ronnie Desai | Sound Design/Arrangement |
| Parul Madaan/Antara Suri | Account Manager |
| Malini | Director Of Photography |
| Parul Madaan/Antara Suri | Account Manager |
| Malini | Director Of Photography |
TV commercials sometimes can be quite limiting, especially when you're trying to use them to show just how sour Mentos Sour Marbles is. Clever use of visual stimuli accompanied by one very distinctive sound get you to experience that shuddering, puckering feeling that comes from eating something super-sour.