Brief Explanation

A new generation of Indians is taking over! The confident, enthusiastic and optimistic lot. They are confident of their own capabilities, which in turn trigger hope and positive outlook towards life. They know they will overcome difficult situations and achieve their goals if they set their mind to it. They believe in success. At Axis Bank we believe Success is never-ending. Success is non-stop. It’s not just about achieving today what you dreamt yesterday. It’s about achieving it and moving on to the next dream. . Success is an attitude that encourages us to set one goal after another - whether it concerns our careers or our personal lives. BADHTI KA NAAM ZINDAGI… or PROGRESS ON… is an expression that encapsulates Axis Bank’s belief on the meaning and purpose of life that everyone wishes and works towards. As a true partner in your progress, Axis Bank believes Life is one milestone after the next. One achievement after the other. A series of events without pauses. In fact, in a country where cinema runs in the bloodstream - Life is like a movie. A movie without intervals. The milieu of Cinema and Life is what makes our idea unique.