| Title | MOTORCYCLE |
| Brand | EASY BUY |
| Product / Service | UMAY+ |
| Category | A12. Financial Products & Services |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Advertising Agency: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Production Company: | SUNSHINE ETC Bangkok, THAILAND |
| Name | Position |
|---|---|
| Sompat Trisadikun | Chief Creative Officer |
| Keeratie Chaimoungkalo | Executive Creative Director |
| Paruj Daorai | Creative Director |
| Santi Tumtimtong/Thiti Boonkerd | Copywriter |
| Panupak Siripakdee/Paruj Daorai/Sompat Trisadikun | Art Director |
| Sompetch Nuntasinlapachai | Agency Producer |
| Thipayachand Hasdin/Wipaporn Pojthaveekiat/Minchisa Suksangwarn | Account Supervisor |
| Kumphol Witpiboolrut | Director |
| Angkarn Pechsungk | Editor |
| Terdsak Janpan | Sound Design/Arrangement |
| Cine Digital Sound Studio Co./Ltd. | Music |
A young office man has his eyes on a used motorcycle that is on sale. Day in and day out, he cannot get over it. So he finally decides to use his Umay+ revolving loan cash card to advance money to buy it. Then the story shift to an upcountry site where we see an old man fixing a motorcycle in his house. The new motorcycle is delivered to him from his son. And we see his son, our hero guy, still rides a bus to work as usual. Pay off: There’re reasons behind every purchase. Life lived thoughtfully. Umay+ revolving loan cash card.