| Title | DRESS |
| Brand | EASY BUY |
| Product / Service | UMAY+ |
| Category | A12. Financial Products & Services |
| Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Entrant Company: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Advertising Agency: | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
| Production Company: | SUNSHINE ETC Bangkok, THAILAND |
| Name | Position |
|---|---|
| Sompat Trisadikun | Chief Creative Officer |
| Keeratie Chaimoungkalo | Executive Creative Director |
| Paruj Daorai | Creative Director |
| Santi Tumtimtong/Thiti Boonkerd | Copywriter |
| Panupak Siripakdee/Paruj Daorai/Sompat Trisadikun | Art Director |
| Sompetch Nuntasinlapachai | Agency Producer |
| Thipayachand Hasdin/Wipaporn Pojthaveekiat/Minchisa Suksangwarn | Account Supervisor |
| Kumphol Witpiboolrut | Director |
| Angkarn Pechsungk | Editor |
| Terdsak Janpan | Sound Design/Arrangement |
| Cine Digital Sound Studio Co./Ltd. | Music |
A female cashier is tempted by a lovely dress in her store but she realizes that she could not effort it. But she seems unable to get over it, so she decides to use her Umay+ revolving loan cash card to withdraw some money to buy it. She finally goes home and hangs the dress by her cupboard and sticks a note on it. The next morning, her younger sister (and also her roommate) gets up to find out that our heroin actually bought the new dress for her first job interview. Pay off: There’re reasons behind every purchase. Life lived thoughtfully. Umay+ revolving loan cash card.