| Title | LIFT |
| Brand | CSL ONE2FREE |
| Product / Service | 4G NETWORK |
| Category | A14. Commercial Public Services |
| Entrant | TBWA\HONG KONG, HONG KONG |
| Entrant Company: | TBWA\HONG KONG, HONG KONG |
| Advertising Agency: | TBWA\HONG KONG, HONG KONG |
| Production Company: | THE KITCHEN FILM Hong Kong, HONG KONG |
| Name | Position |
|---|---|
| Mark Ringer | Executive Creative Director |
| Lincoln Damen/Annie Loo | Creative Director |
| Annie Loo | Copywriter |
| Lincoln Damen/Anthony Lam | Art Director |
| Norah Sham/Jenny Lee | Agency Producer |
| Jan Cho | Account Supervisor |
| Angie Cheung | Producer |
| Barney Chau | Director |
| Drum Music Ltd | Sound Design/Arrangement |
| Many Many | Post Production |
| Jan Cho Kenard Chiu | Account Manager |
| Terence Ling | Planner |
| Jan Cho Kenard Chiu | Account Manager |
| Terence Ling | Planner |
Our TVC demonstrates ‘life interrupted’ in everyday situations where you would least expect to be interrupted. Our story shows what would happen if something as simple as taking the elevator suddenly became dependent on the speed of most people’s internet connection. We tend to put up with it online when we’re waiting for videos and websites to load – but what if it happened every time we took the lift? We expect these moments in life to occur flawlessly and instantly. Shouldn’t you also have a mobile internet connection as fast as life is?