Title | CINEMA TRAILER |
Brand | CSL ONE2FREE |
Product / Service | 4G NETWORK |
Category | A14. Commercial Public Services |
Entrant | TBWA\HONG KONG, HONG KONG |
Entrant Company: | TBWA\HONG KONG, HONG KONG |
Advertising Agency: | TBWA\HONG KONG, HONG KONG |
Production Company: | PLAYGROUND Hong Kong, HONG KONG |
Name | Position |
---|---|
Mark Ringer | Executive Creative Director |
Lincoln Damen/Annie Loo | Creative Director |
Annie Loo | Copywriter |
Lincoln Damen/Anthony Lam | Art Director |
Norah Sham | Agency Producer |
Jan Cho | Account Supervisor |
Jan Cho/Kenard Chui | Account Manager |
Jan Cho/Kenard Chui | Account Manager |
Our cinema trailer demonstrates ‘life interrupted’ in everyday situations where you would least expect to be interrupted. Our story shows what would happen if something as experiential as watching trailers in a cinema suddenly became dependent on the speed of most people’s internet connection. We tend to put up with it online when we’re waiting for videos and websites to load – but what if it happened every time we went to the cinema? We expect these moments in life to occur flawlessly and instantly. Shouldn’t you also have a mobile internet connection as fast as life is?