CINEMA TRAILER

TitleCINEMA TRAILER
BrandCSL ONE2FREE
Product / Service4G NETWORK
CategoryA14. Commercial Public Services
EntrantTBWA\HONG KONG, HONG KONG
Entrant Company:TBWA\HONG KONG, HONG KONG
Advertising Agency:TBWA\HONG KONG, HONG KONG
Production Company:PLAYGROUND Hong Kong, HONG KONG

Credits

Name Position
Mark Ringer Executive Creative Director
Lincoln Damen/Annie Loo Creative Director
Annie Loo Copywriter
Lincoln Damen/Anthony Lam Art Director
Norah Sham Agency Producer
Jan Cho Account Supervisor
Jan Cho/Kenard Chui Account Manager
Jan Cho/Kenard Chui Account Manager

Brief Explanation

Our cinema trailer demonstrates ‘life interrupted’ in everyday situations where you would least expect to be interrupted. Our story shows what would happen if something as experiential as watching trailers in a cinema suddenly became dependent on the speed of most people’s internet connection. We tend to put up with it online when we’re waiting for videos and websites to load – but what if it happened every time we went to the cinema? We expect these moments in life to occur flawlessly and instantly. Shouldn’t you also have a mobile internet connection as fast as life is?