Brief Explanation

Google, and Crypton, a music software company, have the same goal. To encourage people to create on the Web. In order to achieve this, we found a messenger. Who was it? A rock star? A best-selling writer? No, it was a virtual singer, with millions of souls. Everyone, Creator. Google featuring virtual singer. Virtual singer, Hatsune Miku, by Crypton, is a software that sings whatever melodies and lyrics are input. Around Miku, there is an unique people-driven culture. Someone writes a song, someone else draws an illustration from that, inspiring another person to make a 3D animation, and so on, forming a creative chain. We gathered the millions of creators and their works in this chain, and consolidated them into one film. The film reveals the creative souls behind the virtual singer, and encourages people to express themselves on the Web. The song for this film is also an anthem for creative freedom. At the 3D concert, Miku calls out to the world. Our message was enthusiastically received. A large number of people are being inspired to create on the Web. 10 million view of creations inspired by the film What we created is not a single content, but a culture which generates infinite branded content. Creativity sings. A new future begins. Everyone, Creator.