| Title | MENTOS FOREVER |
| Brand | PERFETTI VAN MELLE,CHINA |
| Product / Service | MENTOS |
| Category | B01. Internet Film |
| Entrant | BBH CHINA Shanghai, CHINA |
| Entrant Company: | BBH CHINA Shanghai, CHINA |
| Advertising Agency: | BBH CHINA Shanghai, CHINA |
| Production Company: | PROFILMS Shanghai, CHINA |
| Name | Position |
|---|---|
| Johnny Tan | Executive Creative Director |
| Yinbo Ma/Carol Ong | Creative Director |
| Carol Ong | Copywriter |
| Yinbo Ma | Art Director |
| Jasmine Huang | Agency Producer |
| Sean Lin/Fan Xiao Xiang | Producer |
| Wang Zi Zhao | Director |
| Jackie Fan | Editor |
| Joanne Liu/Stephanie Yip | Account Manager |
| Philip Man | Planner |
| Yang Yue/Wen Yu | Director Of Photography |
| Joanne Liu/Stephanie Yip | Account Manager |
| Philip Man | Planner |
| Yang Yue/Wen Yu | Director Of Photography |
Mentos wanted to be talked about by Chinese youth. To do so, we created a new fad that aims to make the Mentos candy iconic. We launched with a film where two college guys start a stupid competition. It's about who can hold a piece of Mentos on his upper lip forever.