Brief Explanation

MasterCard co-ops with the “MRT Easy Card” and the “Chung Hwa Telecom” and introduces its smart phone sleeve. This Pay Pass sleeve features multiple functions including credit card, MRT Easy Card and telecommunication chips. With this Pay Pass sleeve, you can shop with your credit card, take public transportation, access GPS function, download merchant offers and a lot more. You need your credit card for shopping, MRT Easy Card for public transportation, Facebook for accessing GPS, mobile phone for downloading merchant offers… Now spare yourself the hassle with the all-in-one Pay Pass sleeve! It’s so easy that even a puppy knows how to use it and prepare for its big date! The unique way of using a puppy to demonstrate the product features has gained consumer preference and liking as well as further encouraged purchase. As a result, the product was sold out within a short period of time.