Title | FATHER & DAUGHTER |
Brand | CHIMEI |
Product / Service | 3D TV |
Category | A04. Consumer Electronics |
Entrant | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
Production Company: | POSTCARD FILMS PRODUCTIONS Tapai, CHINESE TAIPEI |
Name | Position |
---|---|
Jerry Kan | Executive Creative Director |
Martida Yeh | Creative Director |
Jorven Chien | Copywriter |
Yy Hsiao | Art Director |
Joshua Huang | Agency Producer |
Michelle Tseng | Account Supervisor |
Joshua Huang | Producer |
Masami Kamiyama | Director |
As a fast follower in the 3D TV market, CHIMEI produced the successful launch campaign despite its limited budget. Introduce CHIMEI's 3D technology to consumers, so they can see how happiness is presented by its true-to-life audio-visual effect. Becoming nation's best-selling 3D TV brand.