Title | I'M BIG DAY |
Brand | FOODSTUFFS |
Product / Service | NEW WORLD |
Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Production Company: | FINCH Auckland, NEW ZEALAND |
Name | Position |
---|---|
Creative Chairman: Nick Worthington | Chief Creative Officer |
Steve Cochran | Executive Creative Director |
Will Bingham | Copywriter |
Victoria Daltrey | Art Director |
Jen Storey | Agency Producer |
Group Account Director: Jillian Stanton (.99) | Account Supervisor |
Karen Bryson/Nikki Walker (.99) | Producer |
Patrick Hughes | Director |
Adam Mills | Editor |
Franklin Road | Sound Design/Arrangement |
Digipost | Post Production |
Fishin' Blues - Henry Thomas/Walking - Ask Grunwalk/Lazy Eye - Silverspun Pickups | Music |
Kathryn Thomas | Planner |
Jeremy Rouse | Cinematographer |
Jeremy Rouse | Director Of Photography |
Kathryn Thomas | Planner |
Jeremy Rouse | Cinematographer |
Jeremy Rouse | Director Of Photography |
Online Editor (Visual Effects): Richard Betts | Other Credits |
This campaign is based on the notion that every day is a new one, full of opportunity. And our moods, activities, relationships, the seasons, and even the weather affect what and how we eat on a daily basis. But whatever kind of day you're having New World is an integral part of it. The unique style of the ads was achieved by shooting a mix of film formats including 35mm, 16mm on a Bolex, Digital HD and even a couple of shots on an iphone. This visually arresting combination was further enhanced with stock library footage and complemented with individual music tracks.