| Title | LUCKY DAY |
| Brand | FOODSTUFFS |
| Product / Service | NEW WORLD |
| Category | A09. Retail Outlets, Fast Food Outlets & Restaurants |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
| Advertising Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company: | FINCH Auckland, NEW ZEALAND |
| Name | Position |
|---|---|
| Creative Chairman: Nick Worthington | Chief Creative Officer |
| Steve Cochran | Executive Creative Director |
| Will Bingham | Copywriter |
| Victoria Daltrey | Art Director |
| Jen Storey | Agency Producer |
| Group Account Director: Jillian Stanton (.99) | Account Supervisor |
| Karen Bryson/Nikki Walker (.99) | Producer |
| Patrick Hughes | Director |
| Adam Mills | Editor |
| Franklin Road | Sound Design/Arrangement |
| Digipost | Post Production |
| Fishin' Blues - Henry Thomas/Walking - Ask Grunwalk/Lazy Eye - Silverspun Pickups | Music |
| Kathryn Thomas (.99) | Planner |
| Jeremy Rouse | Cinematographer |
| Jeremy Rouse | Director Of Photography |
| Kathryn Thomas (.99) | Planner |
| Jeremy Rouse | Cinematographer |
| Jeremy Rouse | Director Of Photography |
| Online Editor (Visual Effects): Richard Betts | Other Credits |
This campaign is based on the notion that every day is a new one, full of opportunity. And our moods, activities, relationships, the seasons, and even the weather affect what and how we eat on a daily basis. But whatever kind of day you're having New World is an integral part of it. The unique style of the ads was achieved by shooting a mix of film formats including 35mm, 16mm on a Bolex, Digital HD and even a couple of shots on an iphone. This visually arresting combination was further enhanced with stock library footage and complemented with individual music tracks.