| Title | WAR |
| Brand | HISENSE |
| Product / Service | SMART TV |
| Category | A04. Consumer Electronics |
| Entrant | TBWA\SHANGHAI, CHINA |
| Entrant Company: | TBWA\SHANGHAI, CHINA |
| Advertising Agency: | TBWA\SHANGHAI, CHINA |
| Production Company: | MOTION LOGIC Beijing, CHINA |
| Name | Position |
|---|---|
| Edmund Choe | Chief Creative Officer |
| Yan Chay (Group Creative Director) | Executive Creative Director |
| Ji Peng | Creative Director |
| Zhang Qiang Wen | Copywriter |
| Yan Chay/Ji Peng/Turbo Li | Art Director |
| Smiley Yuan | Agency Producer |
| Jeff Ma | Account Supervisor |
| Hu Jian Yong/Xue Bei Bei | Advertiser's Supervisor |
| Fang Hong | Producer |
| Zhang Xian Feng | Director |
| Wang Chuan | Editor |
| Chen Lei | Sound Design/Arrangement |
| Motion Longix Production | Post Production |
| Wen De Guang | Cameraman |
| Sun Zhi Gong | Lighting |
| Virgin Ears Studio | Music |
| Jude Hu/Rio Hong | Account Manager |
| Roger Wang | Planner |
| Wen De Guang | Cinematographer |
| Wen De Guang | Director Of Photography |
| Motion Longix Production | EditingCompany |
| Jude Hu/Rio Hong | Account Manager |
| Roger Wang | Planner |
| Wen De Guang | Cinematographer |
| Wen De Guang | Director Of Photography |
| Motion Longix Production | Editing Company |
'Multi-Screen Interaction' technology allowing users to interact between Pad and Smart TV. Where devices work together and communicate with each other in order to create a unique experience.